MLS ↔ CRM sync
New listings, status changes, price changes, photos. Bidirectional. The CRM sees what the MLS sees, automatically, with the right agent attached.
From $6,5006:1 typical
Vertical · Transactional, high-volume
The work between contract and close, automated.
Brokerages, property managers, transaction coordinators, and the operations side of investment groups. MLS-to-CRM sync, transaction packets, listing automation, lead routing, doc collection, closing-day choreography. The cycle that turns chaos into a checklist.
The problems
Where the hours go.
A real estate transaction is dozens of small handoffs across half a dozen systems. Every handoff is an hour. Every missed deadline is a real cost.
Problem 01
MLS, CRM, and DMS drift apart.
A new listing goes live in the MLS, the CRM doesn't know, the transaction system gets opened manually, the marketing system doesn't pull the photos. Each agent has their own workaround.
- Listings entered twice
- CRM contacts not synced with deals
- Photos uploaded across 3 systems
Problem 02
Transaction packets are paper-shuffling.
Disclosures, addenda, lender packages, closing instructions. Every transaction is 40-80 documents. TCs spend their week chasing signatures and re-uploading the same disclosure to two systems.
- TCs spend over 60% of time on doc chase
- Compliance review at close, not earlier
- Same doc collected twice
Problem 03
Lead routing drops the ball.
A web lead comes in at 11pm. By the time it gets to an agent in the morning, the prospect has already filled out the next form on Zillow. Speed-to-lead is the highest-ROI Quick Win in the industry.
- Lead response over 60 min
- Manual routing by ops manager
- Inbox-as-CRM at the brokerage
Quick Wins, real estate
What we ship first.
The most-shipped Quick Wins for real estate operators. Each one is fixed price, fixed date, scoped from the audit.
Transaction packet automation
Pull disclosures, pre-fill from the deal, route for e-signature, store in your DMS. Compliance review automated against your checklist.
From $9,5007:1 typical
Speed-to-lead routing
Inbound leads scored, routed to the right agent inside 60 seconds, with a follow-up sequence already drafted. SMS to agent, draft email to lead.
From $5,50010:1 typical
Closing-day choreography
A board view of every transaction in the next 30 days. Each one with its outstanding items, deadlines, and "what's blocking" tag. Sent to agents and TCs each morning.
From $7,5005:1 typical
Listing marketing automation
New listing live triggers: photo distribution, social posts, MLS-fed website, syndication checks, just-listed email. Each agent's brand, central pipeline.
From $6,500Time, not dollars
Property management ops
Maintenance requests routed, vendor dispatched, owner notified, invoice tracked, all without the PM spending the day in email. For property managers, not brokerages.
From $8,5005:1 typical
Real engagement
Triangle brokerage: speed-to-lead from 67 minutes to 38 seconds.
A 22-agent Triangle brokerage was sitting on a 67-minute average lead-response time. Most leads came in after hours and waited until the next morning. Conversion was 4.1%, which is fine, but the brokerage owner believed there was a lift hiding.
One Quick Win: speed-to-lead routing. Web leads scored, routed to the right agent's phone within 60 seconds, with a draft text to the lead pre-staged. Agents tap to send. Shipped in two weeks, fixed price.
Lead response dropped to 38 seconds average. Conversion is at 7.4%. The brokerage closed three additional sides in the first month directly attributable to the speed-to-lead work. Year-one ROI is past 12:1.
38s
Lead response, down from 67 min
7.4%
Lead conversion, up from 4.1%
+3
Additional sides, month one
12:1
Year-one ROI on a $5,500 Quick Win
Real estate Q&A
Questions specific to your floor.
The questions we hear most from real estate operators. For everything else, the general FAQ has more.
Do I have to switch off [insert CRM]?
No. kvCORE, Follow Up Boss, Sierra, Real Geeks, BoomTown, Lofty, custom: we integrate with what you have. The CRM is rarely the problem; the routing and follow-up around it is.
What about my MLS's rules?
We follow your local MLS's RESO web API rules and any specific data-use restrictions. We have worked with Triangle MLS and Canopy MLS, among others.
Do you handle property management or just brokerage?
Both, but the playbooks differ. PM is leaning on AppFolio / Buildium / Yardi integrations; brokerage is leaning on MLS / TM / CRM. The audit picks the right one.
Will agents adopt this?
Yes, if the automation makes their day easier. We design tools that show up where the agent already is (their phone, their inbox), not new dashboards they have to log into. Adoption is a design problem, not a training problem.
Ready for real estate
Turn the contract-to-close chaos into a checklist.
The friction audit walks the TC desk and the lead funnel. Math on the page in writing. Most brokerages start with speed-to-lead.